Product Reassessment Essay Example | Topics and Well Written Essays - 1000 words

Product Reassessment - Essay ExampleThis essay allow for provide insight of a plan for re set Blu diversify Disk into Korean food market by focusing on demographics characteristics based on US census data. Additionally, the type of research needed have been scrutinized as well as methods that can be used to increase adoption rates of Blu Ray Disk. The distribution problems that are likely to be encountered in Korean market and ways of addressing them have been scrutinized.This whitethorn involve determining how the Blu Ray Disk may fit into Korean market given the fact that some new features have been added in order to meet customers needs and wants (Pride & Ferrell, 2012). The pastime are three components for an effective and efficient repositioning of Blu Ray Disk into Korean market there must be product positioning, market positioning and brand positioning. Product positioning focus on making Blu Ray disk unique from other disk available in Korean market (Clancy, Krieg & Wolf, 2005). This may be achieved by conducting product differentiation whereby, some cognitive and unique features may be added into the Blu Ray Disk to enhance their capacity and custom (Pride & Ferrell, 2012). On the other hand, Market positioning may help in identification of marketing strategies, whereby the position of available and impending competitors may be evaluated. Additionally, drum analysis model may be applied to identify strength and weakness of competitors in the target market (Pride & Ferrell, 2012).Finally, brand positioning focus on taking into consideration the following attributes consumer perceptions, brand attributes, price attributes and competitors attributes (Pride & Ferrell, 2012). Consumer perceptions may help to evaluate the minds of consumer concerning the available products supplied by the company (Pride & Ferrell, 2012).The issue of price should be interpreted into consideration. The company should evaluate their prices in relation to those of competit ors in